updated 6/30/2010 for Magento 1.4

-- Reset Magento TEST Data

SET FOREIGN_KEY_CHECKS=0;

-- reset dashboard search queries
TRUNCATE `catalogsearch_query`;
ALTER TABLE `catalogsearch_query` AUTO_INCREMENT=1;

-- reset sales order info
TRUNCATE `sales_order`;
TRUNCATE `sales_order_datetime`;
TRUNCATE `sales_order_decimal`;
TRUNCATE `sales_order_entity`;
TRUNCATE `sales_order_entity_datetime`;
TRUNCATE `sales_order_entity_decimal`;
TRUNCATE `sales_order_entity_int`;
TRUNCATE `sales_order_entity_text`;
TRUNCATE `sales_order_entity_varchar`;
TRUNCATE `sales_order_int`;
TRUNCATE `sales_order_text`;
TRUNCATE `sales_order_varchar`;
TRUNCATE `sales_flat_quote`;
TRUNCATE `sales_flat_quote_address`;
TRUNCATE `sales_flat_quote_address_item`;
TRUNCATE `sales_flat_quote_item`;
TRUNCATE `sales_flat_quote_item_option`;
TRUNCATE `sales_flat_order_item`;
TRUNCATE `sendfriend_log`;
TRUNCATE `tag`;
TRUNCATE `tag_relation`;
TRUNCATE `tag_summary`;
TRUNCATE `wishlist`;
TRUNCATE `log_quote`;
TRUNCATE `report_event`;
TRUNCATE `sales_flat_quote_payment`;
TRUNCATE `sales_flat_quote_shipping_rate`;
TRUNCATE `log_url`;
TRUNCATE `log_url_info`;
TRUNCATE `log_visitor`;
TRUNCATE `log_visitor_info`;

ALTER TABLE `sales_order` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_datetime` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_decimal` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_entity` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_entity_datetime` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_entity_decimal` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_entity_int` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_entity_text` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_entity_varchar` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_int` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_text` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_varchar` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote_address` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote_address_item` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote_item` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote_item_option` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_order_item` AUTO_INCREMENT=1;
ALTER TABLE `sendfriend_log` AUTO_INCREMENT=1;
ALTER TABLE `tag` AUTO_INCREMENT=1;
ALTER TABLE `tag_relation` AUTO_INCREMENT=1;
ALTER TABLE `tag_summary` AUTO_INCREMENT=1;
ALTER TABLE `wishlist` AUTO_INCREMENT=1;
ALTER TABLE `log_quote` AUTO_INCREMENT=1;
ALTER TABLE `report_event` AUTO_INCREMENT=1;

Just run this script against the Magento database (make a backup first!).

=============================
“e-commerce done right”
http://www.ifuelinteractive.com